Importance of Marketing

How to Grow a Small Business:

 The Importance of Marketing

o advance in any small business and transition it into a larger enterprise, embracing marketing is crucial. This needs to be a continuous and systematic effort. Unfortunately, many small businesses neglect the significance of marketing, considering the associated expenses as burdensome. It's essential to change this mindset, especially in today's highly competitive environment.

In the past, there used to be only one shop, brand, or product in a particular area. However, now, customers in the same area have a plethora of options. In such circumstances, establishing a unique identity for your business and making it more profitable require the adoption of marketing strategies. Therefore, today, I will discuss the essential aspects of marketing that small business owners must understand and implement.

What Is Marketing?

In simple terms, marketing attracts attention to your business, converting those individuals into customers. Through marketing, not only do you earn profits, but you also build positive relationships with your customers. To make marketing effective, it's crucial to choose the right strategies aligned with the target market.

What Is a Marketing Plan?

Consider it a project plan aimed at gaining attention for your business so that people get to know about it. This, in turn, makes it easier to find clients for your business. Ensure that your message is clear, and everything happens within a budget and timeframe. All these elements come together in a marketing plan.

 

What Is Included In Marketing Materials?

These are tangible items conveying essential information about your business: what you do, where you operate, what products you offer, and the benefits. This includes visiting cards, brochures, pamphlets, websites, promotional gifts, etc. All these are crucial for creating a sense of presence even when you are not physically there.

Marketing Vs Advertising

Often, people consider these two terms interchangeably, which is not accurate. Advertising is a part of the broader concept of marketing. It involves creating awareness about products or businesses through various channels, such as local cable, FM radio, distributing pamphlets, advertising in newspapers, etc.

Social Media Marketing

With the advent of platforms like Face book and Instagram, promoting small businesses has become more accessible than ever before. Unlike earlier times when TV or newspapers were the primary means, now, even small businesses can market themselves effectively with a minimal budget. Utilize platforms like Face book pages, Instagram awareness, blogging, creating videos, etc.

Guidance In Marketing

Always remember that while consistent adoption of marketing is beneficial for business growth, understanding its direction is equally important. Seek assistance from experts or gather complete information from various sources before embarking on a marketing journey. It's crucial to know which marketing strategies will be effective for your business.

In conclusion, grasping the importance of marketing and swiftly integrating it into your small business can lead to rapid transformations. Explore documentaries or read articles on different brands and businesses' marketing strategies to gain insight into effective marketing practices.

Wishing you success in your business endeavors.

Best regards,

Hope of Spring

Hope of Spring

Some are distressed due to economic conditions, while others are troubled by illness. Some are anxious because of not finding good relationships, while others are distressed due to lack of education. Human beings oscillate between hope and despair."

Negative Thinking

The purpose of the entire system of life seems chaotic. Sometimes, hope seems to extinguish, and pessimism surrounds you from all sides. In such times, hope is life. The hope that we will be healthy again, that industries, factories, and markets will revive once more. Our schools and educational institutions will prosper again with the light of education. The hope that the wheel of life will turn once more. The hope that clouds of despair will soon dissipate. The hope that restless humanity will find peace once more. The hope that we will see life flourishing, blooming, and filled with happiness once more. Hope pulls a person out of the darkness of despair and into the light. It is said that a person who is hopeless ends his life even before dying. If hope is abandoned in life, there remains no justification for living. Therefore, instead of placing hope in others, one should always place it in that pure essence capable of transforming human hope into certainty. A person who keeps good hope with God succeeds in his good purpose."

Circumstances Keep Changing

 A believer never despairs because despair is disbelief. Just as our earth revolves around the sun, similarly, those living on earth keep revolving. Circumstances never remain the same; they keep changing. Never let despair take over, just focus on the present and do not judge your future. Always keep the hope of improvement. Stay happy with your present, as one who stays happy in the present, Allah makes his future beautiful. Therefore, never let go of the grip of hope and faith."

Stay Firm

"We need to never let our hard work be in vain; stay firm. Keep your willpower awake because those who keep their willpower always stable and awake are the ones who can turn the impossible into possible. Willpower is an extraordinary, active, and effective force that allows us to achieve whatever we want, whenever we want, and however we want. Having difficulties and overcoming difficult tasks with determination gives strength to face the next challenge. Never be hopeless

Patience and Prayer

Patience and prayer are two things that help eliminate the effects of human despair. Therefore, do not consider current situations as the guarantee of the future. Darkness always turns into light. So, do not be anxious about temporary troubles. The one who has given life as a blessing can also create paths in life. Therefore, do not understand the existing circumstances as the guarantee of the future, as darkness always transforms into light. So, do not worry about temporary troubles. The one who has given life as a blessing can also create paths in life."

Class Struggle and Youth

Class Struggle and Youth

Today, the societal imbalance found in the form of inequality is a significant cause of moral decline. This imbalance can be mitigated to a considerable extent by embracing simplicity. Simplicity is a path that can lead to the end of class struggles.

Feelings of inferiority or superiority are also the results of not adopting simplicity. Those who do not embrace simplicity find themselves entangled in the shackles of appearance and display. Their nature inclines towards self-display, leading them to a perpetual sense of deprivation and low self-worth. To satisfy their desire for display, they sacrifice the tranquility of day and night.

 Engaging in hours of play, unnecessary activities, and wasting time in trivial matters is not a mark of intelligence. In society, people often perceive others as rivals and unnecessarily strive to compete with them, causing unrest for themselves. This approach is not correct.

If competition is based on healthy foundations,

 it can contribute to the progress of the nation. Conversely, if competition is only for the display of wealth, it can lead to the destruction of society and the nation. The pursuit of superiority in appearance over others results in societal discord rather than harmony. Those who do not embrace simplicity fall victim to ingratitude. The complaint of a lack of amenities is always on their lips. The desire to elevate their standard of living constantly lingers in their hearts, sometimes leading them to adopt illegal means to achieve it, resulting in serious crimes.

People often strive excessively to achieve a prominent position in society. In the pursuit of appearance, they progress so far that they develop a sense of pride and arrogance. They become detached from needs, helplessness, and submission. Their sense of virtue and superiority leads them towards ethical degradation. Embracing simplicity can save individuals from many evils. Balance is also crucial with simplicity. Those who do not adopt moderation often invite many calamities, leading to mental distress.

The current era is marked by rapid pace and restlessness.

 In such circumstances, feelings of deprivation and low self-worth lead to mental distress. If you are a supporter of simplicity, such thoughts cannot entangle you in unnecessary worries. Living in a house with simplicity ensures peace and tranquility, free from unnecessary burdens.

Today's youth, when comparing themselves financially with others, often become victims of mental stress and anxiety. The artificial glamor of media, showbiz, social networking sites, and lifestyle portrayed on apps surround our youth. In the face of these, they feel a sense of inadequacy. They start yearning to achieve everything, leading to a sense of emptiness and restlessness. If these feelings are positively channelized for personal success, there is no harm. However, many times, these anxious feelings lead to wrong choices and disrupt the peace of life. It is essential for a successful and balanced life to embrace simplicity and manifest a sense of moderation.

How to Build a Successful Career

 How to Build a Successful Career

Society is shaped by individual and collective perspectives, and positive actions and thoughts are the guarantors of a good, better, and exemplary life. Negative thinking, like darkness, limits and blocks the paths of societal progress. In contrast, positive thinking illuminates the journey to success like a beacon.

Positive thinking is the interpreter of a positive life; it fosters the courage and determination to move forward. Pain, troubles, and sorrows are inevitable in life, but how and in what manner we express our reactions to these qualities is what our positive attitude teaches us.

There is a deep connection between success and positive thinking; whenever we think positively, our mind begins to accept it. When the mood is good and pleasant, we make every possible effort or strive to perform any task or responsibility with enthusiasm. When a task is approached with positive attitude and determination, the possibility of success increases because our mind has already accepted the victory and takes all possible steps to achieve it. For example, consider a homemaker who completes household chores with full responsibility, and even while cooking, the positive thoughts and attitudes influence the process of preparing meals. The taste of a dish cooked with positivity remains unmatched.

The brightness of positive thinking not only propels an individual towards progress but also transforms the entire society into a prosperous one. When positive attitudes are nurtured in any nation, that nation cannot be stopped from achieving success on the world stage.

The condition of any nation will not change until it engages in effort and hard work. Hard work, effort, and a constant positive outlook are essential, as they are integral to success. Hard work, effort, and a constant positive outlook are the hallmark of individuals who always maintain a positive attitude, and they have the passion to move forward, so all normal difficulties encountered on the way seem ordinary to them. They believe that even a faint line of light can be enough to dispel the darkness.

On the other hand, a despairing person, who is undoubtedly laden with negative thinking, sees a slight adversity as a mountain. This is because their thinking is always limited. They become like a frog in a well, timid, lazy, and lethargic. It seems as if they are a traveler in a closed alley who, instead of rectifying their failures and mistakes, remains stuck in their stubbornness and animosity. Not only does such a person give birth to negative perspectives, but they also make the thinking of others negative.

Individuals with negative thinking always keep crying over the situations of poverty, bad luck, and failure. The field is open for gratitude and compassion, but these people remain constantly disheartened and gloomy, making everyone fed up and unhappy all the time.Such individuals are big critics; they always criticize and hinder people from moving forward. When someone accomplishes a good deed, instead of encouraging it, these people use criticism for criticism's sake. They fill people's lives with despair.

Positive Thinking

Although positive thinking does not always mean winning, it also means considering all human weaknesses. If something went wrong, failure occurred, or results were contrary to expectations, then a sportsman spirit should be developed, and the failure should be accepted openly. Positive thinking teaches one to love oneself, and a person who loves oneself also loves the Creator and feels content in a heartfelt manner.

Individuals with positive thinking live happily. They are always grateful to Allah Almighty for the bestowed blessings. Complete faith in God, self-awareness, and full confidence in one's abilities not only make them self-confident but also serve as a commendable example for others. The world today needs such exemplary individuals.

 

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Privacy Policy for TheJob

Privacy Policy for TheJob

Privacy Policy

Last updated: January 10, 2024

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. This Privacy Policy has been created with the help of the Privacy Policy Generator.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.

• Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to TheJob.

• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

• Country refers to: Pakistan

• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

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• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

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Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Usage Data

Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

• Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
• Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. You can learn more about cookies on TermsFeed website article.

We use both Session and Persistent Cookies for the purposes set out below:

• Necessary / Essential Cookies

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  Administered by: Us

  Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

• Cookies Policy / Notice Acceptance Cookies

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• Functionality Cookies

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  Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy or the Cookies section of our Privacy Policy.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.

• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

• To manage Your requests: To attend and manage Your requests to Us.

• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
• With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: jaavaid.usman@gmail.com

best life partnar

happpy marriage life

Getting settled after marriage is a virtue in any well-functioning society. The importance of marriage is not denied in any religion worldwide; instead, it has always been encouraged to strengthen the foundation of a family, ensuring resilience against societal challenges. The bond between husband and wife is both enduring and fragile, as the inception of this relationship involves different environments and gender dynamics. While other relationships may evolve over time, this one remains unique, requiring commitment from both parties. Love takes time to develop, negotiations must come from the heart, and sacrifices are meaningful when made willingly.

Respect is Paramount in this Relationship.

 If you honor each other's opinions and maintain mutual respect, this bond can be nurtured effectively. Life after marriage is not an ideal fairy tale because we are all human, and reality differs from dreams. However, if you find qualities in your life partner that make your journey enjoyable, be grateful, for navigating the ship of marriage to some extent has its rewards, and the joy of life begins to unfold.

It is Often Said That Money is Not Everything,

 and love is the essence of life. But no one is more foolish than the one who denies the impact of financial difficulties; when poverty knocks on the door, even the lovebird flies away. Therefore, it is crucial that your basic material needs are being met reasonably well (I am not talking about luxuries). In this day and age, if you have a decent meal on your table, it is not only due to divine grace but also the kindness of your spouse. Many women are contributing to the household income in various families.

A Good Husband or Wife

 should also be a good listener, paying attention to even the smallest details. Attention is valuable and can foster a deeper connection with your life partner. If you have a good listener, consider it a significant blessing. A good life partner accepts you as you are, whether innocent, stubborn, mischievous, clever, talkative, or silent. They do not attempt to change you, but if there is a negative habit, they make an effort to communicate and avoid public criticism. Remember, there is a significant difference between tolerance and acceptance. An ideal spouse accepts you, not just tolerates you.

Good spouses give importance to each other's opinions and make decisions about their future based on mutual consultation. They separate quality time, never mixing their professional and personal lives, and jointly take responsibility for the household and children. Ideal spouses care about each other's likes and dislikes, making an effort to ensure that no unpleasantness occurs in their communication. They make life's journey easier, facing every challenge together and making their relationship pleasant in every aspect. They celebrate each other's birthdays, considering each other's success as their own.

In today's artificial world,

 if you have found a partner with whom there are not only good qualities but also a few shortcomings, thank God. Life is not perfect for anyone; there are always imperfections, and recognizing these imperfections is part of being human."

"Happy New Year

 "Happy New Year

Finally, the last sun of 2023 has set, and the sun of 2024 has risen with new hopes. Wishing the entire nation a happy new year.

Ask anyone only about their date of birth according to the Gregorian calendar, or what the Gregorian date is on days other than specific ones, and it will be apparent that the nation's purpose is nothing more than searching for trivial topics beyond the lunar debate.

The moon and the sun have their own positions in the workshop of nature, and their creator has set a measure of time for both. With that said, can we, with love for Jesus (peace be upon him), deny and preserve faith? Another important point is that all around the world, the arrangements for income and expenses, travel documents, conferences, and events revolve around the Gregorian calendar. Despite the love for the Hijri, Islamic, or lunar year, the rule of the Gregorian and solar years dominates the world.

It is known that there are many calendars in the world,

 but in some way or another, they are connected to either the solar or lunar scale. We have three types of calendars, two of which are solar and one lunar, namely the Christian, Gregorian, and Hijri calendars. In basic scientific terms, a solar year is the time it takes for the Earth to complete one orbit around the Sun. This period is approximately 365 days, 6 hours, and 9 minutes. Since we count the year as 365 days, our year is slightly shorter than the actual year, and this deficiency increases with each passing year. To compensate for this, Roman Emperor Julius Caesar added an extra day every fourth year, making every fourth year 366 days long, and this year is called a leap year.

Similarly, in Persia, the solar year is also used. It is the culmination of centuries of experiences. Even today, people can be seen arranging their agriculture and livestock based on this calendar. Just like the Christian year, it also has leap years. It begins with harvesting on the first day of Baisakh. This is so crucial that the British government had to start the financial year in India from April 1st.

On the other hand, the lunar year is approximately 11 days shorter than the solar year. It includes the time between two moonrises. This time is 29 or 30 days, and we know well that it depends on many changes in seasons and dates, meaning that festivals, Ramadan, and other events sometimes fall in December and sometimes in June.

Now, let's talk about congratulations,

 whether it's the lunar year or the Christian year. If you fulfilled the promises, projects, and goals you set in the past year and have organized a list of actions based on the lessons learned from your mistakes, then congratulations are in order. Otherwise, if you're just looking for an excuse not to dance, any small or big opportunity can be found in the new year.

The beginning and end of the day and year are the best times to account for mistakes made and to plan a list of actions for the coming days. We have always heard that time slips away like sand through our fingers, but in reality, no one is ready to believe it. People are experts in wasting time, whether it's in meaningless discussions, unnecessary praise, or just watching a passerby on the street. On the other hand, any potential emotional opportunity, we do not let go, and we attribute complete abstinence from action to success.

Individually and socially,

 let's make just a few decisions and then commit to them so that change is possible in the days to come, not just in words but in actions. Let's avoid lies, corruption, bribery, and recommendations, and instead start with giving merit and importance to our duties. Then, it will not be difficult for progress to begin in our beloved country. But the dilemma is that after all those slogans and promises, when it comes to ourselves or our loved ones, all the effort is seen only in finding the right or wrong path."

Innocent black the mound again

 Innocent Black climbed the mound again

A commotion ensued, and then silence fell. Everyone rushed to see what had happened. Women peeked from the balconies of their homes. "Hey, what's going on?" one gestured to another. Someone shouted, "Nadia's wedding! Nadia's in-laws sent her off in two pieces of cloth."

Nadia was also among the unfortunate ones,

belonging to a family where the tradition of Vani or Swara still persisted. Nadia's family had roots in a village in Sindh. Education for girls in rural areas often started a bit late. Nadia was still in the fifth grade. Despite repeated requests, her mother, against the opposition of her brothers, had arranged for her to have private tuition first and then enrolled her in school.

One day, Nadia's brother abducted a girl from the village. Within a few hours, the police arrived. The girl's family demanded a settlement, insisting that they would also give a girl in return. A compromise was reached, but Nadia was the reason. In this settlement, Nadia's fragile body became the victim. In no time, everything returned to the way it was before, but Nadia, now Nadia Bhabhi, was leaving.

Nadia, with tearful eyes like Vani, bid farewell not only to her home but also shed tears for the face of society bearing the mark of such customs. On August 24 of the next year, a similar incident occurred in Ghotki, Sindh, where a girl was vani'd in the name of a love marriage.

Vani or Swara is a custom with two names. In Punjab, it is called Vani, while in Pashto, it is known as Swara. Similar customs exist in Sindh and Balochistan, where girls are given as compensation or revenge between two families, sometimes even young girls are subjected to it.

In ancient times, to end enmities between tribes and families, formal settlements involving girls and families were made to end disputes. Such customs are also present among Hindus, where an innocent girl is given as Vani to end hostilities. The gruesome tradition of a widow being forced to commit Sati was also part of India's tradition.

Jalal-ud-din Akbar tried to abolish the customs of Vani among Muslims and Sati among Hindus during his rule. However, looking at today's events, it can be said that these customs have not been completely eradicated in Pakistan and India.

One major reason for the persistence of these customs is ignorance or lack of education. After shortcomings in the implementation of the justice system and women's rights laws, societal ignorance remains a significant factor. The imbalanced decisions of tribal systems have also had severe consequences. The respect and dignity that a woman should receive have been compromised in this system.

Just imagine what a girl given away for the sake of ending your enmity would do with that innocent Kali. It's not just the loss of a little life; it's the destruction of a family. When you are struggling beyond the borders of your land, where your situation worsens as you cross the boundaries of your enemy, sending your innocent daughter cannot even be considered, let alone done.

So what can be done?

A conscious effort is needed to form a society in which every sane person has to work. Illuminate the surroundings with the light of knowledge, and eliminate ignorance like this. For the eradication of such ignorance, personal involvement is required.

Effective implementation of the law is also crucial. If any such matter reaches the ears of the law, it should not be ignored as an incident but should be cited as an example to understand the system.

The greatest responsibility lies with our society, which becomes a part of this system. Meaning, if the onlookers stand firm, no one can impose their false desires and forced customs on an innocent girl like this.